Monday, April 14, 2008

Lead Generation / Got the poker bug again

Ok first off in this post I am going to go over what is my main problem in this industry is finding qualified leads. When I say qualified I mean has interest in and has pain so there is a possible deal there. I am not counting leads as hey send me what you got. I need to hear pain to consider it a lead because if they are not bitching about something there is usually no deal there. I don't sell I advise people. At least that is what I believe anyway.

So what do I do to get leads: My main lead generator right now is referrals and networking I have a few fellow insurance buddies that do not do Health insurance so I am their health guy. Also I have paterned with an employment agency and am offering health insurance to people they are putting in permanent jobs educating them on why individual insurance is better then group. So I have really not been doing any marketing I have been living off referrals for the last few weeks writing between 2 to 5 apps a week.

So what I will begin doing tomorrow is writing down everything so I can track my activity. I will be doing in an hour increments.

I know I don't work a full 8 hour day tomorrow I plan to change that and plan on marketing myself 6 of the 8 hours a day.

I am planning on doing presentation the other 2.

What I plan on doing this week:

4 hours a day on dialer
2 hours a day going B2B, Mailing Flyers out for my seminars, Calling old leads.

I am going to be using a script of telling them I am local agent in the area and that I talked to small business owners on a daily basis about their concern over their health insurance and how the premiums are out of control and ask them if this is a concern of theirs. I know I will probably only be getting 2 leads or so an hour. The dialer I will be using has the ability to dial 4 numbers at once. I know other buddies have been using a dialer that 3 to 1.


So that is my week plan to generate a bunch of leads and fill up the pipeline and just get more consitent at that so I don't look at my pipeline and say crap where is my next deal coming. I am also looking into revamping my website and making it look better to hopefully get more leads genrated from my website.

Well has the title indicate I have the poker bug again over the weekend I played over 1500 hands playing low limit holdem and killing the tables. I was actually really enjoying playing and was a real outlet not thinking about business. I plan on playing an hour a night to wind down before bed each night. I really like holdem and can make money at it just really trying to build the business really limits the time I can spend towards so for now its more of a release. I will be playing some tournaments again here shortly to make another run at a wsop seat.

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